01
Law firms and consultancies
Lawyers, accountants and advisors who explain technical topics and close clients from YouTube.
Video studio for expert brands
Video that turns what you know into clients.
We edit and produce the YouTube channels, ads and sales videos of law firms, consultancies, online schools and agencies. With a visual identity of your own and the consistency of working month after month.
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Pilot InstituteThe Sher AgencyPilot InstituteThe Sher AgencyWho it is for
For people who sell what they know.
Your first contact with a client is usually a video. If that video looks improvised, so does your service. We work with experts whose content needs to look as good as what they charge.
02
Online schools and courses
Teams that publish often and need one consistent style across hundreds of videos.
03
Agencies and service brands
Businesses that sell consultations and want every video, ad and testimonial to push the sale.
Cases
Results, not just pretty videos.
Three ways we work: building a channel from zero, sustaining a large operation, and setting up a brand’s entire video system.
Own channel · Mexico
0 → 1,690subscribers in under five months
Raúl Finanzas: A channel built from zero
Our own personal finance channel, in a niche outside content creation and with no prior audience. Already monetized.
Read the full case →
Main client · United States
120Ksubscribers on the channel we edit
Pilot Institute: Technical topics, explained so they stick
Online flight school. We edit their channel: regulations, exams and case studies, with a dedicated style guide.
Read the full case →
Case · United States
360°a complete video system
The Sher Agency: A brand, taken by the hand
Max Sher runs a web design agency that sells consultations from his videos. He records himself; we build everything that comes out of that footage.
Read the full case →
Services
Everything your brand needs in video.
Hire one service or the full system. Always with your brand applied to every piece.
Monthly
YouTube channel
Editing of your long-form video every month, in three levels depending on the topic.
- Your own video style guide
- Custom animations and graphics
- Structure, title and thumbnail (packaging)
Paid media
Ads and VSLs
VSLs (Video Sales Letters) plus 30 and 15-second ads per service, ready to run.
- 16:9, 4:5 and 9:16 formats
- Hook and call to action
- Client testimonials
Social
Shorts from your monthly video
The same footage becomes shorts for Instagram, TikTok and YouTube Shorts.
- One per week
- Animated captions
- No extra shoot days
Production
Shoot and studio setup
Cinema-grade shoots plus a diagnosis of your space so every recording looks right.
- Cinema camera and pro lighting
- Lighting plan and gear list
- Your camera, configured
Systems
Onboarding and courses
Videos that walk your client through every stage, and courses that sell on their own.
- Welcome videos per stage
- Recorded and edited courses
- Explainer animation
How we work
From the first video to a brand of your own.
01
Diagnosis
We review your channel, your clients and your recording space.
02
Brand
Two weeks to define your video style guide.
03
Footage
You record with your script or outline and share the files.
04
Edit
First cut and two rounds of revisions.
05
Delivery
Ready to publish. The style keeps improving video by video.
The brand is yours.
Style guide, templates and Premiere and After Effects projects stay organized and belong to you. Any editor you hire later can pick them up.
Testimonials
What our clients say.
Raúl created a strong vision for the video teaser based on the information given, researched the right material and asked the right questions from the start to meet the milestones. He has a strong creative eye and a great capacity to transform ideas into action. Definitely a creative I would hire again.
Agavni JessaijanCreative Director, Heartcore-Lab
They produced something that was far better than we even imagined possible! They were great to work with, happy to make small revisions until we got the videos 100% perfect. Very responsive and super talented!
Ian HolmesCo-founder, Holme & Hadfield
5 stars all over the place. It was amazing to work with Raul and his team. He has a ton of knowledge. We will definitely work together again when we have more video projects. He’s a star!
Paul RontoCMO, RunRepeat
We continuously work with Raul and his team and they always do a great job!
Moritz MuellerHead of Marketing Communications, Hatch.blue
Raúl D’Trewethán · Creative DirectorAbout Raúl
Finance, video and an obsession with clarity.
I’m Raúl D’Trewethán, creative director of Irrational Lab. I studied finance at Tec de Monterrey and have spent more than ten years making educational and sales videos for brands in the US and Latin America.
Today I edit Pilot Institute’s channel, built my own finance channel from zero, and work with a small team that prefers long collaborations over one-off projects.
“It’s not where you take things from, it’s where you take them to.”
10+years making video
2languages: English and Spanish
0 → 1,690subscribers on my channel
FAQ
Before you book.
Do I have to record myself?
Usually yes, with your own gear or a setup we help you build. When you need it, we also shoot with a professional crew.
How much does it cost?
It depends on the editing level and frequency. On the call we learn what you need and send a proposal with clear options.
Do you work with brands outside Mexico?
Yes. We work in English and Spanish with clients in the US, Mexico and beyond.
How long does a video take?
After your brand setup (two weeks), the first cut of a long-form video takes about five business days.
What if I want my own editor later?
You get the style guide, templates and organized projects so any editor can continue.
Next step
Let’s make something great together.
Book a 30-minute call. We’ll talk about your brand, your clients and which video to make first.
WhatsApp · 662 555 6411raul@irrationallab.com
